OUR STRATEGY

Our campaign used "pro-active" strategy. 

Audience Participation

This was done by explaining what our campaign is about, interviewing publics, doing quiz games, providing vouchers and gifts, and give information about news traffic laws.

1. Open week”: students from high schools will be in the UAE university camps and we took the opportunity and promoted our campaign. We informed them about our campaign.

2.“Motor Safety on Campus”: educate students who are driving recklessly and not parking their cars in the right order.

3."G2 Motor Safety Hour": we will go to the food court and inform about our campaign, ask students to follow us on our social media accounts and ask them to do the surveys. 

Videos and documentary 

4. “Motor Safety Day”: 

This will be our EXPO day of Motor Safety campaign where we will exhibit our campaign to the faculty and the audience. show the date of our research and how the campaign worked to raise awareness. 

Social Media

We used social media platforms such as Twitter, Instagram, and Snapchat to raise awareness about motor safety campaign and how important is it. 

Video and documentary 

Video and documentary 

We created a documentary video which a personality who survived a dangerous car accident and an exclusive interview with a garage owner who is knowledge and experience of the vehicles such as technical and mechanical problems.

Brochures: 

Distributed brochures and vouchers for our campaign to inform the audience about

"Motor Safety" 

Work Shop

We conducted a workshop to invite 40 students from UAE University and 2 professors to our workshop where we informed them about our campaign and shared motor safety statistics in UAE and provided important tips on how to be safe on the road. 

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